What You Get

How do we design an effective website for your business that is not only in accordance with modern standards of coding and compatible with different web browsers but also gives your site optimal placement in search engines? A website that has not only an appealing and eye-catching interface but also reflects your company’s image and qualities?

In order to accomplish this, we need to take a wide array of factors into consideration. Among them are:

Website Usability and User Experience

Search engine promotion is very important as most visitors use a search engine to find your site. But once they arrive, they have to be able to actually use the site and understand the content. Otherwise, they may quickly go elsewhere. Maybe straight to your competitors!

“We take user experience and website usability into primary consideration.”

For these reasons, website usability should not be an afterthought in website design. Testing and fixing a website after it has been built is inefficient and expensive.

Lanna Consulting takes user experience and website usability into primary consideration when designing your website. After search engine promotion it is central to the performance of any good website.

We not only make sure your website has optimal placement in search engines but also that your readers enjoy the experience of visiting it.

Is Your Website “PRAC”?

Is it PRACtical?  Simple, efficient, user-friendly, and quick to action?

PRAC (Proximity, Repetition, Alignment, Contrast) is an extremely helpful design and layout methodology. Elements that aren’t the same should be very different so they stand out.

Proximity creates related meaning. Elements that are related should be grouped together, whereas separate design elements should have enough space between them to communicate that they are different.

“Your website should represent your service and visualize your aspirations.”

By having a repetition of styles down the page you create a cohesive feel to your website. Everything on the page needs to be in visual alignment to something else. Nothing should be out of place or distinct from other design elements.

Strong contrast between page elements allows the user’s eye to flow from one element to another down the page, instead of creating a sea of similarity that’s boring and not communicative.

Anyone viewing your website should be able to appreciate your view of service, visualize your aspirations as a service provider, and get a real flavor of how you serve your readers’ or customers’ best interests.

Eyetracking Research Findings

The Eyetrack III Research is very significant for web developers. Eyetracking studies eye-movement of web users across multiple homepage designs. It gives us valuable information on how we can steer or guide the attention of your website’s visitors.

Among the interesting findings of Eyetracking research are:

• Navigation placed at the top of a homepage performs best.

“Lanna Consulting increases the functionality of your website.”

• ”Text rules” on the computer screen — both in order viewed and in overall time spent looking at it.
• Web readers look typically at text elements before their eyes land on an accompanying photo.
• Smaller type encourages focused reading, while larger type promotes lighter scanning.
• Dominant elements most often draw the eyes first upon entering the page — especially when they are in the upper left part of the page.

It is important that all these findings — and many others we draw on — are assimilated into your website. Lanna Consulting makes sure of this in order to increase your website’s functionality.

Web Browser Compatibility, valid XHTML and CSS

Which browser is best to use? Chrome, Firefox, Internet Explorer, Safari or Opera? The verdict is not yet in on this one (even the staff at Lanna Consulting still argue about it). But we all agree that when it comes to web design it is pivotal to ensure browser compatibility.

This means that your website will look pretty much the same in any browser your reader might use, although perhaps less good in Internet Explorer, just because it renders websites less beautifully than other browsers.

“We are careful to revise your site’s source code so it will load very quickly.”

How does Lanna Consulting design a website that is compatible between all major browsers? We use right architecture, right technology and right source code.

Valid XHTML and Cascading Style Sheets (CCS) are not only important building blocks of all modern websites, but also a significant part of Search Engine Optimization (SEO).

We also resolve all issues that might slow down the loading of your website. Loading time is very important. It has not only to do with positive user experience (or lack of it) but search engine optimization.

For example, Google has recently announced that website speed will figure in its ranking algorithm. This is why we are careful to ensure that your website will load quickly and cleanly immediately after a potential customer arrives. It not only gives a positive user experience but also contributes towards higher search engine rankings.


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